Walmart needed something to say on or around early November 2016. We knew that it couldn't just be about food, that it was a historic moment, one way or another. The spot aired during Game 7 of the World Series.

Role: Art Director
Copywriter: Tim Blevins
Creative Director: T. Scott Major
Agency: Mono

Walmart is the nation’s leading grocer and growing it's fresh and organic produce, meats and bakery items. Our goal for this campaign was simple: Elevate perceptions of Walmart's food, and put our everyday cooks on a pedestal. 

Art Directors: Andrew Voss and Chris Howe
Copywriter: Tim Blevins
Creative Director: T. Scott Major
Agency: Mono

Target Fall grocery campaign, including broadcast, OOH and weekly circular.

Designer/Art Director: Andrew Voss
Copywriter: Gil Muinos
Creative Director: Chris Lange
Agency: Mono

We created both a :30 TV spot, and then a series of :15 that aired online, all coming from the same idea: Inspire Target shoppers with new recipes and new foods that are elevated and undeniably Target.

Designer/Art Director: Andrew Voss
Copywriter: Joanne Torres
CCO: Chris Lange

For expecting moms that may shop at Target, we curated a selection of the best product to cater to her health and wellness needs.

We did this by sending her a custom range of illustrated boxes for each week of her pregnancy from the 28th to 40th week. Each illustration paired with a wellness product. The package, and corresponding letters and coupons, raised awareness of Target’s offerings in a way that felt uniquely Target: artful and smart. 

Role: Designer & Illustrator
Creative Director: Joel Stacy
Copywriter: Meg Farquhar
Agency: Mono

Fallon was tasked with reshaping the TV network's brand from the ground up. My role was to design and architect a system that would make the network feel more premium, and work as 100s pieces of interstitials on-air. We created this series of moving lines to make the viewer feel a sense of escape and journey

Design Director: Andrew Voss
Designers: Justin Martinez, Jak Horner
Animation: yU+Co
Sound Design: HiFi
ECD: Bruce Bildstein
Agency: Fallon

Traveler's Insurance sponsors the world's most venerated show of The Nutcracker in New York city. We were tasked with creating a design language and illustration system to tell the story of The Nutcracker in a way that clearly telegraphed Traveler's involvement in a way that felt seamless and sophisticated. I helped direct the story, graphics and animations alongside the very talented Viet Do.

Art Direction & Design: Andrew Voss
Illustration: Viet Do
Animation: Motion 504
ECD: Bruce Bildstein

I spent over a year helping reshape the Cadillac brand identity. It resulted in a hefty style guide (not shown here), but also some really beautiful catalogs. I'm not sure when I'll get to use 100lb premium paper with 6 inks on press and a double UV coat again, but I'm happy that I got a chance to do it at least once.

Designer: Andrew Voss
Art Direction: Bob Guisgand
Copywriter: Duffy Patten
ECD: Bruce Buildstein
Agency: Fallon

We developed a unique illustration style for Cruzan Rum to have a Carribbean vibe, coming from the mythical island of The Don't Hurry. I helped develop a unique typeface and graphic style guide for the campaign.

Design: Andrew Voss
Creative Direction: Tommy Carlsson
Design collaborator: Ross Bruggink
Illustration: Maria Erickson
Agency: Fallon

The Ordway is one of the nation's leading performance arts centers. We were asked to create a new identity and graphic system that would last beyond a few show seasons. The mark and graphic language remains to this day and is based on the exterior architecture.

Role: Design & Design Direction
Design collaborators: Joe Kral, Steve Marth
Custom Typeface: Joe Kral
Agency: Spunk Design Machine